· the PLANNER EDIT

IT ALL BEGINS WITH AN IDEA

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Welcome to our Planner Lounge - a space curated for planners who value considered, design-led florals. Here, you’ll find a glimpse into Rooted in Rosemary’s style, approach, and bespoke process, crafted to help you bring your clients’ visions to life with ease, creativity, and impact.

At Rooted in Rosemary, we understand that as a planner, you hold the vision for your clients’ celebrations. My role is to translate that vision into florals that feel effortless, abundant, and perfectly in tune with the story of the day. I truly believe the details make all the difference — the small touches that elevate a design from beautiful to unforgettable.

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A woman in a white dress holding a large bouquet of white flowers including daisies, roses, and other blooms, tied with a white ribbon, on a sunny outdoor day.

FROM CONCEPT TO CREATION

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Our process is designed to transform a vision into bespoke floral experiences. We begin by working closely with the planner and client to curate a detailed brief, capturing every nuance of the vision. From there, we gather inspiration - sourcing images, exploring textures, colours, and forms - and craft tailored design concepts.

Concepts are presented in a bespoke client Lookbook, often with hand-drawn illustrations highlighting key focal elements. Each design is refined and adjusted throughout the process, ensuring every detail aligns perfectly. By the time the florals are realised, every element has been thoughtfully considered and meticulously executed, creating an elevated and unforgettable experience.

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